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The Routledge Handbook of Tourism Marketing - Scott McCabe
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The Routledge Handbook of Tourism Marketing - Scott McCabeThe Routledge Handbook of Tourism Marketing, edited by Scott McCabe, is an authoritative resource providing comprehensive coverage of contemporary marketing concepts and strategies within the tourism industry. This handbook features contributions from leading international experts, delivering critical insights into consumer behavior, digital marketing, sustainability, destination branding, and emerging market trends. Designed for tourism
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