SKU:2667253610
Gamechangers and Rainmakers – How Sport Became Big Business
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Ships within 48 hours · Estimated delivery Jul 13 - Jul 18
Description
Gamechangers and Rainmakers – How Sport Became Big BusinessThe compelling story of sports marketing and the creation of a trillion dollar global business. Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both around. In 1984, sports marketing soared to new heights with the success of the LA Olympics, the NFL, Nike and the
a flamboyant businessman who bought his childhood club
The book covers Bill's upbringing in Yorkshire
making 712 appearances for the Hoops during a 21 year career at the club
Size: 266mm x 229mm – 192 pages
A 76-page booklet which contains complete statistics for every English Football League club during the 1901/02 and 1902/03 seasons
a renowned journalist and editor of The Athletic News who wrote under the pen name of "Tityrus"
is packed with anecdotes about his experiences reporting not just on domestic football
winning the First Division title twice and earning 18 England caps
Scottish footballing legend Ally McCoist has always been proud of his country's footballing legacy
Deeney also tells of his difficult and violent childhood and how he managed to turn his life around and rebuild his career following imprisonment for assault in 2012
Size: 170mm x 241mm – 410 pages
Size: 248mm x 286mm – 224 pages
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